Abstract
This study attempts to utilize personality traits to identify consumers most likely to seek and use country-of-origin information in the product evaluation process. In this regard, a number of personal- ity variables are assessed and differences are noted between individuals rating low and high on the respective variables with regard to their country-of-origin information search activity.
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Babb, H., Lascu, DN., Vann, E. (2015). Personality Traits and Country-of-Origin Cues: Evaluating Consumer Predispositions to Seek Country of Origin Information. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_101
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DOI: https://doi.org/10.1007/978-3-319-17323-8_101
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