Abstract
This paper describes a six facet model of service locus of control (SLOC), and reports upon the development of a scale designed to measure this construct. Preliminary evidence of the reliability and validity of this new 24-item scale is presented. Factor analysis suggests that the scale assesses three dimensions of control beliefs - internal, powerful others, and luck/chance, Correlations with related measures, including Rotter’s (1966) I-E scale, Levenson’s (1974) PC scales and a short measure of Social Desirability, are reported. Further tests of, and applications for, the instrument are discussed.
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Bradley, G.L., Sparks, B.A. (2015). The Development and Preliminary Validation of a Service Locus of Control Scale. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_67
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DOI: https://doi.org/10.1007/978-3-319-17320-7_67
Publisher Name: Springer, Cham
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