Abstract
Most of the time international corporate alliances are referred to as strategic alliances. This paper attempts to distinguish convenience versus strategic alliances. It maintains that although all international corporate alliances provide learning, this learning does not necessarily always lead to strategic learning. This is the preliminary version of a forthcoming paper. It emphasizes the need for exploring strategic aspects of international corporate alliances.
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Samli, A.C., Kaynak, E., Sharif, H. (2015). International Corporate Alliances: How Strategic are they?. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_62
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DOI: https://doi.org/10.1007/978-3-319-17311-5_62
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