Abstract
This research project attempts to determine whether empirical results from the U.S. on the utilization of nutritional information by consumers on food products could be of value in Europe as well. With the aid of a research design based on conjoint analysis, an effort has been made to find similarities and differences in consumers' product evaluation in the U.S. and Germany. Evidence was found that the cross-cultural differences regarding the impact of nutritional labeling on product preference seem to be of little importance. Companies in the nutritional sector can assume that U.S. findings in this context will be valid for Germany as well.
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Holzmüller, H.H., Meister, M. (2015). Cross-Cultural Differences in Consumer Response to Nutrition Labeling. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_48
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DOI: https://doi.org/10.1007/978-3-319-17311-5_48
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