Abstract
This study investigated the link between active interest in nutrition and the requirements for marketing benefits that customers place on restaurant management. Multiple discriminant analysis was used to relate nutrition group membership to requirements for 30 restaurant benefits at lunchtime. The segment high in nutrition interest expressed a stronger desire for a formal dining atmosphere, higher requirements for the human elements of dining, and more interest in a menu featuring low-calorie foods, but a lower demand for large quantities of food.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Andres, Cal, and Fran LaBell (1982), “The ’Nutrition Factor’—Shifting with Consumer Habits/Attitudes, New Research," Food Processing. 43 (November), 44–53.
Bartlett, Michael (1986), “1986 Annual Report," Restaurants and Institutions. 96 (January 8), 117–122.
Dunn, William (1985), “The Meat and Potatoes of Eating Out," American Demographics. (January), 35–47.
Edwards, Joe (1983), “Fast Food Grows Up," Nations Restaurant News. 38 (November 21), 49–57.
FDA Consumer (1985), “Why is Uncle Sam Telling Us What to Eat?," 17 (November), 14–15.
Frumkin, Paul (1985), “Fine Dining Today: Anything Goes," Nation’s Restaurant News. 40 (November 11), 3–4.
Haley, Russell I. (1968), “Benefit Segmentation," Journal of Marketing. 32 (July), 30–35.
—— (1971), “Beyond Benefit Segmentation,"
Journal of Advertising Research. 11 (August), 3–8.
Jones, Judith Lea (1977), “Are Health Concerns Changing the American Diet?" National Food Situation. U. S. Department of Agriculture, 159 (March), 27–28.
Lecos, Chris (1985), “Dietary Guidelines for Americans: No Nonsense Advice for Healthy Eating," FDA Consumer. 19 (November), 10–14.
Restaurant Business (1982), “How Food Service Marketers are Responding to Consumer sumer Trends," 81 (May), 176–186.
Rogers, Anne (1984), “income and Food Expenditures Continue to Rise," National Food Review. Department of Agriculture, 26, 28.
Sawyer, Alan G., and Stanley Arbeit (1973), “Benefit Segmentation in a Retail Banking Market," Combined Proceedings. American Marketing Association, 124–127.
Seligman, Jean and Mariana Gosnell (1984), “America’s Nutrition Revolution: Understanding the Link Between Diet and Disease has Changed Our Eating Habits, Newsweek. 104 (November 19), 2.
Taylor, Thayer C. (1982), “How Life-Style Shifts Will Shape Our Future," Restaurant Business Mag-azine, 81 (May), 189–196.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Olsen, J.E., Granzin, K.L. (2015). Implications of Customers’ Interest in Nutrition for the Restaurant Industry. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_64
Download citation
DOI: https://doi.org/10.1007/978-3-319-17052-7_64
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
eBook Packages: Business and EconomicsBusiness and Management (R0)