Abstract
The controversy over targeting Black consumers in cigarette advertising is analyzed with respect to racial/ethnic and ethical issues. Emphasis is on clarifying the content and context of the controversy. The concept of "status vulnerability" is used to explain the unique basis for opposing the targeting of Blacks as well as women and youth in cigarette advertising. Sources of information include many types of publications and the journal literature in marketing, advertising and related fields. It is concluded that targeting in cigarette advertising can be effectively challenged when it is opposed on the basis of the status vulnerability of those being targeted along with the many related costs and other negative consequences of smoking.
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Spratlen, T.H. (2015). The Controversy Over Targeting Black Consumers in Cigarette Advertising: Racial/Ethnic and Ethical Issues. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_51
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