Abstract
The answer to the question which is the title of this paper changes over time. Today’s answer is provided by reviewing FTC interpretations, industry self-regulating mechanisms and the definitions and interpretations of various scholars.
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© 2015 Academy of Marketing Science
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Turk, M.A., Cooke, E.F. (2015). What Is False, Deceptive or Misleading Advertising?. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_54
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DOI: https://doi.org/10.1007/978-3-319-16973-6_54
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
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