Abstract
The objective of this study is to discuss and present the concept of how nonutili-tarian cultural variables influence demand and therefore trade patterns between nations. The discussion is enhanced by its multi-disciplinary approach to the analysis of consumption beyond socio-graphic factors. A mathematical model which explains consumption from a socio-cultural perspective is introduced and developed. Limited empirical data illustrates some possible applications of the Socio-Cultural Model of Consumption. The need for more empirical research in this area has been clearly identified.
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© 2015 Academy of Marketing Science
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Ballesteros, E., Blanco, V. (2015). A Socio-Cultural Model of Consumption. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_28
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DOI: https://doi.org/10.1007/978-3-319-16973-6_28
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
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