Abstract
The substantial gap between marketing academics and managers in the voluntary sector could be bridged by marketing executive education to managers in voluntary organizations, by delivering MBA skillsbanks to voluntary enterprises, by academic research on the market for volunteers, by further adapting marketing concepts to voluntary settings, and by debating marketing philosophy with practitioners in voluntary organizations.
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© 2015 Academy of Marketing Science
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Moyer, M.S. (2015). Marketing Marketing to Voluntary Organizations. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_80
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DOI: https://doi.org/10.1007/978-3-319-16946-0_80
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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