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Effects of Pooling on R2

  • Conference paper
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Abstract

This paper considers the behavior of the coefficient of determination (r2) when two data sets are combined or pooled into one set. In particular it is of interest to see, for fixed subset values of r2, the extent to which the pooled r2 value can vary simply as a function of the subsets’ location. Several findings which appear general are discussed, and possible future research directions are suggested.

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References

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Author information

Authors and Affiliations

  1. University of Louisville, Atlanta, USA

    Arthur Adams

Authors
  1. Arthur Adams
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Editor information

Editors and Affiliations

  1. Georgia Institute of Technology, Atlanta, Georgia, USA

    Naresh K. Malhotra

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© 2015 Academy of Marketing Science

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Adams, A. (2015). Effects of Pooling on R2 . In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_83

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