Abstract
This paper examines the initial perceptions of male and female business majors (mostly marketing and management) concerning a career in non-retail professional selling. Although significant differences were found to exist between male and female student attitudes concerning advantages and disadvantages associated with a career in sales, no significant differences existed concerning methods for creating interest and providing information.
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References
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© 2015 Academy of Marketing Science
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Leonard, M.J., Stephens, K.T., Gross, W. (2015). Male Vs. Female Student Attitudes Toward Careers in Professional Selling. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_55
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DOI: https://doi.org/10.1007/978-3-319-16937-8_55
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
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