Abstract
Pricing in most not-for-profit organizations has been a matter of guess rather than system. However, the demands on sources of funds in today’s economy has forced many administrators to take a new look at pricing practices. This article reviews the basic pricing theory as it applies to the not-for-profit sector. In addition, the reader will find an application of pricing as it would fit a Y.M.C.A. The method suggested is a working system and soundly based on theory. A sample pricing work sheet is also shown as an appendix. Systematic pricing will help not-for-profit agencies in many ways as indicated in the article.
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Selected Bibliography
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Nordstrom, R.D. (2015). Not-For-Profit Pricing: Theory & Application. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_172
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DOI: https://doi.org/10.1007/978-3-319-16937-8_172
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