Abstract
There are indications that attitudes of individual professionals toward advertising within their profession may be influenced by advertising practices of professionals in another category.
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© 2015 Academy of Marketing Science
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Nkonge, J.H. (2015). Carry-Over Effects in Professional Advertising and their Implications for Public Policy. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_171
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DOI: https://doi.org/10.1007/978-3-319-16937-8_171
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
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