Abstract
The advertising of legal services appears as if it is here to stay (Griffith, 1978). Recent judicial action (Bates & O’Steen vs. State Bar of Arizona, 1977) has paved the way for increased usage of the advertising mode of communication for lawyers and. other “learned” professionals (see, for example, U.S. vs. American Pharmaceutical Association,1975). This state of affairs has necessitated the need for thoughtful empirical research into the area of marketing professional services.
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References
Bates & O’Steen vs. State Bar of Arizona,97S.Ct.2691 (1977).
Paul N. Bloom,“Advertising in the Professions:The Critical Issues,”Journal of Marketing,41(July 1977), pp. 103–110.
Consumers’ Union,“How to Choose a Lawyer,” Consumer Reports (May 1977), pp. 284–290.
E.I. Griffith,“Advertising of Professional Services is Here to Stay,”New York State Bar Journal,50(289). 1978.
M.S. vs. American Pharmaceutical Association, No.G75-558-CA5, W.D. Mich. (1975).
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Davis, D.L., Spiegel, C.S. (2016). An Exploratory Assessment of Potentially Useful Types of Prepurchase Information to Consumers of Legal Services. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_63
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DOI: https://doi.org/10.1007/978-3-319-16934-7_63
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