Abstract
This exploratory study was designed to test the influence of informed consent versus free consent, upon respondent’s information. One group of undergraduate students (110) received a questionnaire with full disclosure as to the information sought while another group of students (108) received the same questionnaire with nondisclosure of the information sought. Both groups were basically similar on demographic characteristics collected. Suprisingly, there were no significant differences (at or less than the .05 level) for any of the interpersonal orientation characteristics collected between the two groups. The tentative conclusion to be drawn until additional research is done on other marketing topics is that researchers may be able to fully inform respondents about the nature of the study without endangering the accuracy of the information sought.
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Shuptrine, F.K. (2016). How Much Should Respondents be Told about the Information Being Sought from them?. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_57
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DOI: https://doi.org/10.1007/978-3-319-16934-7_57
Publisher Name: Springer, Cham
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