Abstract
A discussion on the relationship between the Semantic Web and business, or perhaps more appropriately, a discussion about the usefulness to business of semantic technologies, has traditionally been framed from the perspective of technical problems with business systems and how semantic technologies solve those technical problems. In this chapter, a different approach is taken. In the first section, a brief review of the traditional applications of the Semantic Web to business is provided. In the second section of the chapter, an overview is provided on today’s business environment focusing on several key business challenges. Each of these challenges is analyzed from the perspective of semantic challenges. In the final section, a set of semantic priorities for improved relevance to business challenges are provided. This chapter limits its focus to consumer-facing businesses. Manufacturing businesses or businesses that sell products and services to other businesses are not addressed specifically. However, many of the points made in this chapter have relevance to these businesses.
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Hillerbrand, E. (2016). Semantic Web and Business: Reaching a Tipping Point?. In: Workman, M. (eds) Semantic Web. Springer, Cham. https://doi.org/10.1007/978-3-319-16658-2_11
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DOI: https://doi.org/10.1007/978-3-319-16658-2_11
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