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Retail Practices: Ethical Perceptions of Retail Students

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Abstract

This study examines the ethical perceptions of retail students on a number of questionable retail situations and compares these perceptions with those of retail salespeople. The results suggest that retail students are less likely to perceive ethical ramifications in questionable retail situations than those employed in retailing.

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Author information

Authors and Affiliations

  1. Purdue University, Cullowhee, USA

    David J. Burns

  2. Louisiana State University-Shreveport, Cullowhee, USA

    Peter W. Smith

Authors
  1. David J. Burns
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  2. Peter W. Smith
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Editor information

Editors and Affiliations

  1. Western Carolina University, Cullowhee, North Carolina, USA

    B. J. Dunlap

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© 2015 The Academy of Marketing Science

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Burns, D.J., Smith, P.W. (2015). Retail Practices: Ethical Perceptions of Retail Students. In: Dunlap, B. (eds) Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13254-9_80

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