Abstract
The purpose of this study is to determine if gender affects perceptions of ethical salesforce behavior. The results should be of interest to recruiters and managers of salespeople, to aca-demics with an interest in business ethics, and marketing educators preparing future marketing professionals.
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Stevenson, T.H., Bodkin, C.D. (2015). Sales Ethics: Are There Gender-Related Differences In the Ranks of Potential Salespeople?. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_7
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DOI: https://doi.org/10.1007/978-3-319-13162-7_7
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