Abstract
United States competitiveness programs emphasize production, finance, and worker training but neglect marketing. This paper reviews data from 544 manufacturing executives regarding the challenges that face their companies and the impacts of these challenges on international sales. The findings validate current policies but also reveal marketing issues that should be addressed in international competitiveness policies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Cohen, S.S. and Zysman, J. (1988), "Puncture the Myths That Keep American Managers from Competing," Harvard Business Review, 88 (6) 98-102.
Dickson, P. R. (1992), "Toward a General Theory of Competitive Rationality," Journal of Marketing, 56 (January) 69-83.
Dobyns, L. and Crawford-Mason, C. (1991), Quality or Else - The Revolution in World Business, Boston, MA: Houghton Mifflin.
Dornbusch, R., Porterba, J. M. and Summers, L. H. (1988), "Macroeconomic Policy Should Make Manufacturing More Competitive," Harvard Business Review, 88 (6), 76-80.
Ferguson, C. H. (1988), "From the People Who Brought You Voodoo Economics," Harvard Business Review, 88 (3), 55-62.
Fried, V. H., and Oviatt, B. M. (1989), "Michael Porter's Missing Chapter Risk of Antitrust Violations," The Academy of Management EXECUTIVE, 3 (1), 49-56.
Glazer, R. (1991), "Marketing in an Information Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 55 (4), 1-19.
Hauser, John R. and Don Clausing (1988), "The House of Quality," Harvard Business Review, 88 (3), 55-62.
Jacobson, R. and Aaker, D. A. (1987), "The Strategic Role of Product Quality," Journal of Marketing, 51 (4), 31-44.
Kearns, D. T. (1988), "Help Restructure Public Education from the Bottom Up," Harvard Business Review, 88 (6), 70-75.
Narver, J. C. and Slater, S. F. (1990), "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, 54 (4), 20-35.
Porter, M. E. (1990), The Competitive Advantage of Nations. New York: The Free Press.
President's Commission on Competitiveness (1985), Global Competition: The New Reality, Vol. 2. Washington, D.C.: Government Printing Office.
Scott, B. R. (1989), "Competitiveness: Self Help for a Worsening Problem," Harvard Business Review, 89 (4), 115-121.
Stix, G., "Changing Mission: Can the National Laboratories Tackle the Trade Wars?" Scientific American, 264 (February), 130-132.
Tyson, L. D. (1988), "Ask the Right Tough Questions About America's Strategic Industries," Harvard Business Review, 88 (6), 103-107.
U. S. Bureau of the Census (1989), County Business Patterns 1987, Illinois. Washington, D.C.: U.S. Government Printing Office.
Young, J. A. (1988a), "Technology and Competitiveness: A Key to the Economic Future of the United States," Science, 241 (4863), 313-315.
Young, J. A. (1988b), "The Human Side of Industrial Competitiveness," Harvard Business Review, 88 (6), 74.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 The Academy of Marketing Science
About this paper
Cite this paper
Marshall, K.P. (2015). Manufacturing Executives’ Views of Competitive Challenges That Affect International Trade. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_36
Download citation
DOI: https://doi.org/10.1007/978-3-319-13162-7_36
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13161-0
Online ISBN: 978-3-319-13162-7
eBook Packages: Business and EconomicsBusiness and Management (R0)