Abstract
This study examines ethical training, perceptions of ethical behavior, sales person customer-orientation, and company differences between the four largest automobile firms in Taiwan. Low levels of ethical training were reported and certain activities, such as selling more expensive autos, giving preferential treatment, and misinforming customers, were perceived as being more ethical. Overall, sales person customer-orientation varied by company and supported the earlier reported ethical positions.
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Honeycutt, E.D., Ford, J.B., Rao, C.P. (2015). Ethical Perceptions and Customer-Orientation of Taiwanese Automobile Sales Companies. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_23
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DOI: https://doi.org/10.1007/978-3-319-13162-7_23
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