Abstract
This manuscript reports the results of an exploratory study of the effects of time pressure on consumer supermarket shopping behavior. Unique to the study is the use of both actual and relative measures of shopping time and expenditures. Because previously used research methodologies may be inappropriate for natural research settings and/or for all shopping situations the use of measures of relative shopping time and expenditures may provide additional insight into the effects of time pressure on shopping behavior.
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Herrington, J.D., Capella, L.M. (2015). The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_19
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DOI: https://doi.org/10.1007/978-3-319-13162-7_19
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