Abstract
This study attempts to gain further insight into when consumers use attribute-based versus attitude-based decision strategies by examining high and low involvement purchases in both memory-based and stimulus-based choice contexts. Key to the development of hypotheses is the relative accessibility and diagnosticity of the cognitive inputs.
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Rich, G.A. (2015). Effects of Product Involvement and Choice Context on The Use of Attitude-Based and Attribute-Based Decision Strategies. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_115
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DOI: https://doi.org/10.1007/978-3-319-13162-7_115
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