Abstract
This paper contains a summary and analysis of the findings of a number of scholars concerning the trends in female role stereotype portrayal in magazine advertising over the period from 1958 through 1983. The findings were mixed but tend toward positive change in women’s portrayal.
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Lindquist, J.D., Steinfeldt, K.A., Belonax, J.J. (2015). Women’s Role Stereotypes in Magazine ADS: A 25 Year Perspective - from Suburbia through the Feminine Mystique to Liberation. In: Wilson, E., Black, W. (eds) Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13162-7_104
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DOI: https://doi.org/10.1007/978-3-319-13162-7_104
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