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Compulsive Buying: A Multivariate Reanalysis

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Abstract

This paper assesses the current theoretical base underlying the compulsive buying phenomenon. By reexamining the data put forth by O’Guinn and Faber (1989) in a multivariate manner, an evaluation of the discriminating power of the current predictor variables is performed. The variables appear to discriminate far better than chance with a hit ratio exceeding 80 percent. Nevertheless, theoretical development is needed to improve our ability to explain and predict the compulsive buying phenomenon.

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Author information

Authors and Affiliations

  1. Virginia Polytechnic Institute and State University, Coral Gables, USA

    Jon M. Shapiro

Authors
  1. Jon M. Shapiro
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Editor information

Editors and Affiliations

  1. Department of Marketing, University of Miami School of Business Administration, Coral Gables, Florida, USA

    Michael Levy

  2. Department of Marketing, University of Miami School of Business Administration, Coral Gables, Florida, USA

    Dhruv Grewal

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Shapiro, J.M. (2015). Compulsive Buying: A Multivariate Reanalysis. In: Levy, M., Grewal, D. (eds) Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13159-7_16

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