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Channel Power: A Proposed Multidimensional Perspective

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Abstract

Taylor (1992) suggests that existing conceptualizations and operationalizations of power in the channels literature are based on a unidimensional conceptualization of channel unit interaction. The following discussion extends this argument by demonstrating how the current conceptualizations of power (1) fail to capture the larger domain of power and (2) understate that portion of power which is captured by the current conceptualizations by failing to distinguish between appropriate conditions of power. We present an alternative multidimensional power conceptualization which purports to overcome these limitations.

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Author information

Authors and Affiliations

  1. The Florida State University, Coral Gables, USA

    J. Joseph Cronin Jr. & Allen W. Imershein

  2. The Illinois State University, Coral Gables, USA

    Steven A. Taylor

Authors
  1. J. Joseph Cronin Jr.
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  2. Allen W. Imershein
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  3. Steven A. Taylor
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Editor information

Editors and Affiliations

  1. Department of Marketing, University of Miami School of Business Administration, Coral Gables, Florida, USA

    Michael Levy

  2. Department of Marketing, University of Miami School of Business Administration, Coral Gables, Florida, USA

    Dhruv Grewal

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© 2015 The Academy of Marketing Science

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Cronin, J.J., Imershein, A.W., Taylor, S.A. (2015). Channel Power: A Proposed Multidimensional Perspective. In: Levy, M., Grewal, D. (eds) Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13159-7_133

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