Abstract
The productivity enhancing benefit of technological innovation, including that of automation, is recognized by practitioners and academicians alike. Several authors have suggested a link between organizational performance and innovativeness. Yet, particularly in logistics operations, where experts believe that there are abundant potential for productivity enhancements, there is a surprising lack of empirical research addressing the role of organizational influences in the adoption of new automation technologies.
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© 2015 The Academy of Marketing Science
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Dadzie, K.Q., Johnston, W.J., Sadchev, H. (2015). Organizational Characteristics and the Adoption of Innovative Warehouse Automation Technologies. In: Levy, M., Grewal, D. (eds) Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13159-7_126
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DOI: https://doi.org/10.1007/978-3-319-13159-7_126
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13159-7
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