Abstract
Developing effective customer relationships is an increasingly important component of marketing strategies. Creating and maintaining satisfactory customer relationships can reduce both perceived risk (Berry 1983), and transactions costs (Williamson 1975), increase customer retention (Rust and Zahorik, 1993) and thus impact on profits.
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Bejou, D., Ennew, C.T., Palmer, A. (2015). Trust, Ethics and Relationship Satisfaction. In: Gomes, R. (eds) Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13147-4_57
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DOI: https://doi.org/10.1007/978-3-319-13147-4_57
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