Abstract
This paper focuses on customer participation and customer knowledge as strategic marketing tools in the development and delivery of the health care offering. As such, this paper will develop a framework of the health care system centered on a customer’s level of knowledge about their health problem and the level of customer participation proposed to be ideal in the diagnosis and treatment of this problem.
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Hult, G.T.M., Lukas, B.A. (2015). Customer Participation and Knowledge Level: How Will it Affect the Delivery of the Health Care Offering?. In: Gomes, R. (eds) Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13147-4_52
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