Abstract
Small and Medium Enterprises (SMEs) lag behind the larger companies in exploiting Information Technology (IT). The Small Enterprise Computerization Program (SECP) was launched in 1987, by the Singapore government, to help SMEs overcome the impediments to their use of IT. There are 60 to 70 thousand SMEs in Singapore. In nearly 3 years of SECP, less than 800 SMEs had responded to the scheme.
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References
Robertson, T. & H. Gatignon (1986), “Competitive Effects on Technology Diffusion” Journal of Marketing 50(3) 1-12
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© 2015 The Academy of Marketing Science
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Mehta, S.S., Mehta, S.C., Chai, P.L.C. (2015). Diffusion and Adoption of Computers: A Marketing Analysis of a Government Program for Small and Medium Enterprises in Singapore. In: Gomes, R. (eds) Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13147-4_2
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DOI: https://doi.org/10.1007/978-3-319-13147-4_2
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