Abstract
The increasing use of e-mail in business, together with the need to continue to develop innovative teaching methods and to internationalize education has resulted in the development of an international e-mail debating network. This paper reports on how the e-mail debates can be incorporated into marketing courses and details some first-hand experiences of the problems and educational benefits associated with this innovative teaching tool.
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© 2015 The Academy of Marketing Science
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Mitchell, VW. (2015). Internationalizing the Marketing Curriculum Through E-Mail. In: Wilson, E.J., Hair, J.F. (eds) Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13144-3_16
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DOI: https://doi.org/10.1007/978-3-319-13144-3_16
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13143-6
Online ISBN: 978-3-319-13144-3
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