Abstract
Prior empirical work aimed at understanding market information use has focused primarily on factors impacting use of market research or organizational perspectives relating to market information use. This paper presents a conceptual model that integrates variable domains to explain information use by individuals within organizations, and suggests important implications for the exploration and management of market information use in organizations.
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Celuch, K.G., Kasouf, C.J., Strieter, J.C. (2015). A Framework for Individual use of Market Information. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_82
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DOI: https://doi.org/10.1007/978-3-319-13141-2_82
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