Abstract
This paper provides empirical findings concerning differences between Asian and indigenous1 (white)-owned U.K. small and medium-sized enterprises (SMEs) in relation to export problems and assistance requirements. It provides a contribution to the literature since the results question whether current export assistance targeting procedures are suitable for managers from different sub-cultures.
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Crick, D., Chaudhry, S. (2015). Government Assistance Required by UK Exporters: An Investigation into the Effect of Ethnicity. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_62
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DOI: https://doi.org/10.1007/978-3-319-13141-2_62
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