Abstract
The TV quiz scandal of 1958 was a critical moment in advertising history when integrity and ethics became a serious concern in the advertising industry. This study examined two leading trade journals’ editorial stands toward professional ethics in advertising and their coverage of ethical issues during the upheaval.
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© 2015 The Academy of Marketing Science
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Ha, L. (2015). The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV Quiz Scandal 1958–60. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_34
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DOI: https://doi.org/10.1007/978-3-319-13141-2_34
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