Abstract
The increasing flow of international tourists (WTO 1997) to an ever increasing number of destinations introduces the relatively new option of branding tourism destinations as a means to secure constantly rising economic, physical and social investments in this industry (WTTC 1995). This study analyses inherent problems of branding tourist destinations.
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Selected References
Boshoff, C. and J.Gnoth. 1997. "The ‘What, How, When and Who’ of Service Recovery." EMAC Conference Proceedings, May 20–23, Warwick, England.
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© 2015 The Academy of Marketing Science
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Gnoth, J. (2015). Branding Tourism Destinations: A Research Agenda. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_22
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DOI: https://doi.org/10.1007/978-3-319-13141-2_22
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Online ISBN: 978-3-319-13141-2
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