Skip to main content
SpringerLink
Log in

Mail Survey Response Rates in Academic Research: A Multi-Disciplinary Trend Analysis

  • Conference paper
  • First Online:
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

  • 879 Accesses

Abstract

A trend analysis of mail survey response rates on a sample of 880 studies dating from 1960-1995 indicated an overall downward linear trend in response rates of nearly one-half percentage point per year. Further analysis revealed that sample type and the use of procedures to induce response were related to overall rates.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Angur, M. G., and R. Nataraajan. 1995. "Do Source of Mail and Monetary Incentives Matter in International Industrial Mail Surveys?" Industrial Marketing Management 24:351-357.

    Article  Google Scholar 

  • Brehm, J. 1994. "Stubbing Our Toes for a Foot in the Door: Prior Contact, Incentives, and Survey Response." International Journal of Public Opinion Research 6:45-63.

    Article  Google Scholar 

  • Dillman, D. A. 1978. Mail and Telephone Surveys: The Total Design Method. New York: Wiley.

    Google Scholar 

  • Dillman, D. A., West, K. K., and J. R. Clark. 1994. "Influence of an Invitation to Answer by Telephone on Response to Census Questionnaires." Public Opinion Quarterly 58:557-568.

    Article  Google Scholar 

  • Donald, M. N. 1960. "Implications of Nonresponse for the Interpretation of mail Questionnaire Data." Public Opinion Quarterly 24:99-114.

    Article  Google Scholar 

  • Fay, R. E., Bates, N., and J. Moore. 1994. "Lower Mail Response in the 1990 Census: A Preliminary Interpretation" A preliminary report, U.S. Bureau of the Census.

    Google Scholar 

  • Fox, R. J., Crask, M. R., and J. Kim. 1988. "Mail Survey Response Rates: A Meta-Analysis of Selected Techniques for Inducing Response." Public Opinion Quarterly 52:462-491.

    Article  Google Scholar 

  • Groves, R. M. 1989. Survey Error and Survey Costs. New York: Wiley.

    Google Scholar 

  • Heberlein, T. A., and R. Baumgartner. 1978. "Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature." American Sociological Review 43:447-462.

    Article  Google Scholar 

  • Jussaume, R. A. Jr, and Y. Yamada. 1990. "A Comparison ofthe Viability of Mail Surveys in Japan and the United States." Public Opinion Quarterly 54:219-228.

    Article  Google Scholar 

  • Kanuk, L., and C. Berenson. 1975. "Mail Surveys and Response Rates: A Literature Review." Journal of Marketing Research 12:440-53.

    Article  Google Scholar 

  • Kinnear, T. C., & J. R. Taylor. 1983. Marketing Research: An Applied Approach, 2nd ed. New York: McGraw-Hill.

    Google Scholar 

  • Paxon, M. C., Dillman, D. A., & J. Tarnai. 1995. Improving Response to Business Mail Surveys. New York: Wiley.

    Google Scholar 

  • Schneider, K. C., and J. C. Johnson. 1995. "Stimulating Response to Market Surveys of Business Professionals." Industrial Marketing Management 24:265-276.

    Article  Google Scholar 

  • Singer, E., Mathiowetz, N. A., and M. P. Couper. 1993. "The Impact of Privacy and Confidentiality Concerns on Survey Participation." Public Opinion Quarterly 57:465-482.

    Article  Google Scholar 

  • Smith, T. W. 1995. "Trends in Non-Response Rates." International Journal of Public Opinion Research 7:157-171.

    Article  Google Scholar 

  • Steeh, C. 1981. "Trends in Nonresponse Rates, 1952-1979." Public Opinion Quarterly 45:40-57.

    Article  Google Scholar 

  • Yammarinno, F J., Skinner, S. J., and T. L. Childers. 1991. "Understanding Mail Survey Response Behavior: A Meta-analysis." Public Opinion Quarterly 55:613-39.

    Article  Google Scholar 

  • Yu, J., and H. Cooper. 1983. "A Quantitative Review of Research Design Effects on Response rates to Questionnaires." Journal of Marketing Research 20:36-44.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Central Florida, Chestnut Hill, USA

    Jeff Allen, Kristen Liptak, Jie Guo & Lugkana Worasinchai

Authors
  1. Jeff Allen
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Kristen Liptak
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Jie Guo
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Lugkana Worasinchai
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Boston College Carroll School of Management, Chestnut Hill, Massachusetts, USA

    Charles H. Noble

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Academy of Marketing Science

About this paper

Cite this paper

Allen, J., Liptak, K., Guo, J., Worasinchai, L. (2015). Mail Survey Response Rates in Academic Research: A Multi-Disciplinary Trend Analysis. In: Noble, C. (eds) Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13078-1_84

Download citation

Publish with us

Policies and ethics

Search

Navigation