Abstract
Asia seems to be the world’s greatest violator of intellectual property rights (IPR). The 1997 BSA/SP A report indicated a loss of US$3.9 billion in software piracy alone. We foresee that the current economic crisis will exacerbate the problem by luring customers into buying cheap counterfeits.
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© 2015 Academy of Marketing Science
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Phau, I., Prendergast, G. (2015). Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?. In: Noble, C. (eds) Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13078-1_36
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DOI: https://doi.org/10.1007/978-3-319-13078-1_36
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13078-1
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