Abstract
Increased interest in improving judgmental decisions has resulted in increased research efforts from a very diverse set of disciplines, including marketing. Utilization of the contributions of each area of inquiry requires the integration of the many independent studies. This paper (a) summarizes three areas of research -- psychology, information systems, and marketing, (b) provides an initial framework for integrating past and future research, and (c) suggests future research directions.
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Hartley, S.W., Rudelius, W. (2015). An Interdisciplinary Framework for Investigating Influences on Judgmental Marketing Decisions. In: Noble, C. (eds) Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13078-1_16
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DOI: https://doi.org/10.1007/978-3-319-13078-1_16
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