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Organizational Innovation: Relationship with Functional Strategies and Organizational Performance

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Abstract

This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.

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Author information

Authors and Affiliations

  1. Springfield, MA, USA

    Shahid Yamin & Felix T. Mavondo

  2. Charleston, IL, USA

    Shahid Yamin & Felix T. Mavondo

Authors
  1. Shahid Yamin
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  2. Felix T. Mavondo
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Editor information

Editors and Affiliations

  1. Department of Marketing, Western New England University College of Business, Springfield, Massachusetts, USA

    Harlan E. Spotts

  2. Eastern Illinois University, Charleston, Illinois, USA

    H. Lee Meadow

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Yamin, S., Mavondo, F.T. (2015). Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_70

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