Abstract
United States legislation mandates that technology developed by federal government agencies demonstrate socioeconomic benefits to justify the expenditure of taxpayer funds. This mandate has led to substantial increase in the amount of technology transfers, with limited results. This paper suggests that the application of marketing-exchange will facilitate successful technology transfer.
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Piper, W.S., Marshall, K.P. (2015). Developing a Model for Government Technology Transfer Programs. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_60
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DOI: https://doi.org/10.1007/978-3-319-11885-7_60
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