Abstract
The concept of culture is very important for all fields of social and behavioral science. As firms expand globally, a greater understanding of the effects of culture becomes increasingly important. Countries throughout the world have different cultural standards and values. For example, what is acceptable in one culture may not be considered legal or even ethical in another culture. Insider trading, bribery, marketing tobacco products, green marketing, and intellectual property rights are examples of issues that are viewed differently among countries (Blodgett, Lu? Rose and Vitell, 2000).
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Bakir, A., Blodgett, J.G., Vitell, S.J., Rose, G.M. (2015). A Preliminary Investigation of the Reliability and Validity of Hofstede’s Cross Cultural Dimensions. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_55
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