Abstract
Building on extant research, this study investigates a broad range of variables affecting average credit balance and attitudes toward credit balances among consumers. Given the negative potentiality of high credit card balances and perceptions regarding the appropriateness of using credit, it would be interesting to examine differences in two types of credit card users: those with reported high balances in respect to their monthly income versus those with reported low balances. The purpose of this study was to examine the reported high and low balance users and their respective personal characteristics which may partially explain differences and attitudes toward carrying a balance and the size of the balance, including demographic and attitudinal variables. Specifically, the research addressed the following questions:
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1)
Do respondents reporting a high balance relative to their monthly income differ significantly from those reporting a low balance?
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2)
Do respondents perceiving their balance to be high differ significantly from respondents perceiving their balance to be low?
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3)
Do respondents perceiving a high balance relative to their monthly income but describing their balance to be low (classified as negatively mis-aligned) differ significantly from respondents reporting a high balance and perceiving that balance as high?
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© 2015 Academy of Marketing Science
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Alexander, E.C., Hausman, A.V. (2015). Factors Influencing Consumer Credit Usage: Students and their Parents–Abstract. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_23
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DOI: https://doi.org/10.1007/978-3-319-11885-7_23
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11884-0
Online ISBN: 978-3-319-11885-7
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