Abstract
We first provide our rationale for the importance of consumer comfort in the development and maintenance of relationships with service providers. Previous research in the areas of environmental psychology, social work, communication, and economics suggested the importance of comfort in successful interactions. While comfort can be described in relation to either the physical or psychological human experience, we focus on the psychological aspect of comfort as it relates to interactions with service providers.
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© 2015 Academy of Marketing Science
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Spake, D.F., Beatty, S.E. (2015). Consumer Comfort with Service Providers: A Proposed Scale. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_111
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DOI: https://doi.org/10.1007/978-3-319-11885-7_111
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11884-0
Online ISBN: 978-3-319-11885-7
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