Abstract
This research–s objective is to determine the basic aspects of the profile of the Mexican Consumer as Sustainable Consumer. The methodology used is descriptive and exploratory; the method is quantitative. These questions were developed from previous research made by international organizations and with the experience and sponsoring of Consulta Mitofsky-Mexico.
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Mejia, K.B., Salazar, M.M., Alamilla, R.A., de la Torre, C.G. (2015). Profile of the Mexican Consumer as Sustainable Consumer. In: Spotts, H. (eds) Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11845-1_91
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DOI: https://doi.org/10.1007/978-3-319-11845-1_91
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