Abstract
This paper presents a conceptual model of information sharing and relationship mode by focusing on the consequences of buyer use of IT-based procurement solutions in terms of the intersection of the information exchange and operational linkages dimensions of buyer-seller interaction. The paper briefly reviews selected relationship marketing studies, followed by an overview of supply chain and procurement research that addresses the issues of cost control and information sharing.
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Rita, P., Krapfel, R. (2015). Collaboration and Competition in Buyer-Supplier Relations: The Role of Information in Supply Chain and e-Procurement Impacted Relationships. In: Spotts, H. (eds) Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11845-1_37
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DOI: https://doi.org/10.1007/978-3-319-11845-1_37
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