Abstract
Even if the online store image has recognized an important factor for e-commerce, there are not only rather little attention has been paid to the online store image (e.g., van der Heijden and Verhagen 2004), but also poorly to investigate its consequence. van der Heijden and Verhagen (2004) developed factors of online store image and regarded all factors as a parallel relationship. The purpose of this study is to provide a new insight into constitutes structural relationships among the factors of online store image and to explore how it influences attitude of online shopping. The results of study will benefit online store because it can operate or improve one of online store image to form another image and make clear priorities in the marketing budget.
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© 2015 Academy of Marketing Science
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Chen, MY. (2015). Do the Factors of Online Store Image Have a Parallel Relationship?. In: Sharma, D., Borna, S. (eds) Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11806-2_76
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DOI: https://doi.org/10.1007/978-3-319-11806-2_76
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