Abstract
The success in inter-organizational relationships is critical for firms in their efforts to create value for downstream partners and success for themselves. Premature dissolution of these relationships results in the unnecessary expenditure of valuable resources, a breakdown in the ability to provide quality products and services to customers, and the premature disposal of idiosyncratic investments thus decreasing the value of the company’s products and services (Hakansson, 1989; Mohr and Spekman, 1994; Morgan and Hunt, 1994). Therefore, understanding how to effectively maintain network relationships is critical to the firm’s value proposition.
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© 2015 Academy of Marketing Science
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Hausman, A., Kashyap, V., Johnston, W.J. (2015). Factors Affecting Relational Value and Relationship Quality in Relationship Success: A Network Perspective. In: Sharma, D., Borna, S. (eds) Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11806-2_21
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DOI: https://doi.org/10.1007/978-3-319-11806-2_21
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