Abstract
This paper introduces the ecocentric ‘integrated strategic sustainability model’ as a practical strategic tool providing an ecocentric theoretical platform on which to implement an alternative strategic marketing approach in research and business school teaching. The research distinguishes between anthropocentric and ecocentric epistemology in examining corporate ecological sustainability, and, in so doing, identifies transformational business and marketing strategies.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Borland, H. (2015). Towards an Integrated Strategic Sustainability Theoretical Model.. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_77
Download citation
DOI: https://doi.org/10.1007/978-3-319-11797-3_77
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11796-6
Online ISBN: 978-3-319-11797-3
eBook Packages: Business and EconomicsBusiness and Management (R0)