Abstract
In the marketing strategy literature, researchers have long since recognized the role of information/knowledge as a potential source of competitive advantage (e.g., Glazer 1991; Li and Calantone, 1998; Li and Cavusgil 2000; Madhavan and Grover 1998). For example, for Glazer (1991), the economy will continue to be information intensive based on the inherently non-scarce and seemingly unlimited, renewable, and regenerative aspects of information/knowledge. In addition, researchers from disciplines such as economics (e.g., Cohendet 2001; Fransman 1994) and corporate Strategy (e.g., Baden-Fueller and Pitt 1996; Grant 1996; Nelson and Winter 1982) have started paying greater attention to the firm as a knowledge processor, and as a body of knowledge respectively. According to these perspectives, the firm is (1) essentially a locus of setting up construction, selection, usage, and development of knowledge and (2) sensitive to sharing and distribution of knowledge/information. Accordingly, we contend that technology that facilitates the efficient and effective construction, selection, usage, and development of knowledge and sharing of information/knowledge can also provide firms with competitive advantages.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Madhavaram, S., Appan, R. (2015). Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_17
Download citation
DOI: https://doi.org/10.1007/978-3-319-11797-3_17
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11796-6
Online ISBN: 978-3-319-11797-3
eBook Packages: Business and EconomicsBusiness and Management (R0)