Abstract
This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
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Ulusu, Y., Durmuş, B., Yurtkoru, E.S. (2015). Social Networking as a Marketing Tool. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_148
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DOI: https://doi.org/10.1007/978-3-319-11797-3_148
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