Abstract
This paper is the second in the special session on Store Image. This qualitative research focused on identifying those retail store image attributes perceived as important to female apparel consumers. Results indicated that Merchandise, Clientele as well as Service, in rank order, were considered as most important.
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Janse van Noordwyk, H.S. 2002. “Perceived Importance of Store Image Attributes to the Female Large-Size Apparel Consumer in a Multicultural Society.” Masters Thesis. Stellenbosch University.
Schutte, D. 2000. PeopleFfirst. Determining Priorities for Community Development. Parow East: Ebony Books.
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© 2015 Academy of Marketing Science
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Visser, E., van Noordwyk, H.J., van der Merwe, E., du Preez, R. (2015). Special Session: Store Image – Theory, Research and Reality: A South African Perspective Consumer Perceptions of Store Image Attributes. In: Spotts, H. (eds) Marketing, Technology and Customer Commitment in the New Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11779-9_56
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DOI: https://doi.org/10.1007/978-3-319-11779-9_56
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